The billboard depicts HOT 97 remix DJ's, DJ Enuff and DJ Clue, and two popular hip-hop stars, Ludacris and Mister Cee, at a strip club. They are shown looking up between the legs of one of the dancers. Their mouths are agape, as if they are in a state of amazement. One of the men, Ludacris, has his eyes fixed on what appears to be a particular section of the woman's body, and the ad has many people up in arms because it is situated only two short blocks from P.S. 106, where the average age of the students is 5 to 7 years old.