What A Difference A Year Makes
Though covered in plywood through the winter and spring, along with “We Are Open” the store’s front sported such inspirational messages as “Keep Smiling” and “God Bless The Rockaways.”
By summer and fall, through the combined efforts of civic groups, local businesses and NYC Small Business Services, the area took on a brighter, more recovered look. The Gift Is Love now sported new sheer plate glass and new front window displays.
More improvements followed, and more events to draw both shoppers and new business interests to Beach 116th Street.
The Gift Is Love now faces 2014 with a restored shop and a maroon and white new awning designed to create a unified theme for the whole street.