Ideas For A Rockaway Rebound
I would like to offer a few suggestions on how to bring economic growth back to Rockaway Beach post Sandy. It will take more than just a simple fix; it will take long term strategic planning to help grow the community from the inside out.
To start the process I suggest reaching out to all the major companies that could benefit from a charitable investment. Win-win solutions will encourage corporations to join the cause and take the lead. To generate forward momentum, I believe hosting a single event incorporated by collective agreements will ensure each party does their part in a timely manner.
Companies such as Adidas, Puma or Nike can help sponsor the new boardwalk. These athletic-based companies would donate the monies needed to rebuild a six-lane pedestrian pathway for marathons and bike races. This will create a destination for exercise enthusiasts, as well as a location to hold major annual events.
The community of Rockaway Beach will benefit tremendously as the new boardwalk will attract visitors from all over. The annual marathon events will draw media and celebrity attention, giving exposure to the Town with its pros and shortcomings. This will add scope and focus to other areas in Rockaway that could use more attention to push its agenda.
The athletic companies will benefit as their iconic trademark will be a brand within this community for many years to come. Constant publicity on Rockaway’s new Boardwalk Raceway will enhance the sponsor’s image providing a firm example of their charitable deeds.
The continual success of Rockaway’s community will depend on how local business resurges after Sandy. In order to get these businesses off to a good start, I propose hosting a Concert/ Bike Riding competition on the beach to draw an influx of people to Rockaway.
I would seek out companies such as Hot 97, 105.1, Sony Entertainment and The Nike Foundation to sponsor this event. Their business model ties directly into the resources needed to make this grand event happen. With an increase of people coming into Rockaway, local businesses can now capitalize from the traffic.
Putting together a concert requires more than just a few people agreeing that it’s a good idea. It requires permission and permits from the city. It requires contracts and agreements; personal dedication. It requires someone with the knowhow and corporate connections to initiate and finalize this huge under taking. I wish I could recommend myself to be able to make this happen but unfortunately I do not have any connections or power. All I have is an idea.
The individuals that I would recommend to control this project are Mr. Sean Combs, Mr. Russell Simmons and Michael Bloomberg. Chances are they’re all too busy and wouldn’t be interested in a farfetched idea such as this. Either way this is my idea on how to bring economic growth to Rockaway Beach.
Thanks for listening.
IAN S. HYLTON JR.