State Senator Joseph Addabbo and Councilmember Eric Ulrich were on hand to help owner Rob Pisani and his family to cut the ribbon and re-launch the Broad Channel business which had been closed since Hurricane Sandy.
Originally opening its doors in 1998 as the All-American Deli, the store was a mainstay of the island community. Like many Channel businesses, it suffered severe damage during the storm.
Pisani not only used the time since then to rebuild but also expand the store and the business. The new shop is larger, having taken over the two closed, adjoining stores. They also now offer a full service market, catering and a café-style seating area.
The re-opening featured face painting and balloon animals, and Toy Story’s Sheriff Woody made an appearance to take pictures with the kids. There were also Channel Market t-shirts for adults and children.
Some had not seen each other since the storm.
Said one Broad Channel man, “It was good to see so many neighborhood people here, both out in front and behind the counter, too!”