2013-04-19 / Community

All-American Re-Opens

By Dan Guarino


Now re-opened: Broad Channel’s All American Channel Market Delicatessen and Catering. Now re-opened: Broad Channel’s All American Channel Market Delicatessen and Catering. Balloons and smiles abounded as the All-American Channel Market celebrated its grand re-opening on Saturday, April 13th.

State Senator Joseph Addabbo and Councilmember Eric Ulrich were on hand to help owner Rob Pisani and his family to cut the ribbon and re-launch the Broad Channel business which had been closed since Hurricane Sandy.

Originally opening its doors in 1998 as the All-American Deli, the store was a mainstay of the island community. Like many Channel businesses, it suffered severe damage during the storm.

Pisani not only used the time since then to rebuild but also expand the store and the business. The new shop is larger, having taken over the two closed, adjoining stores. They also now offer a full service market, catering and a café-style seating area.

The re-opening featured face painting and balloon animals, and Toy Story’s Sheriff Woody made an appearance to take pictures with the kids. There were also Channel Market t-shirts for adults and children.


Channel Market owner Rob Pisani and his family, along with Councilman Eric Ulrich and Senator Joe Addabbo, cut the ribbon. Channel Market owner Rob Pisani and his family, along with Councilman Eric Ulrich and Senator Joe Addabbo, cut the ribbon. Customers were pleased to greet the re-opened business and also meet and catch up with neighbors.

Some had not seen each other since the storm.

Said one Broad Channel man, “It was good to see so many neighborhood people here, both out in front and behind the counter, too!”



Customers and staff greeted each other across the counter. In many cases, they were neighbors. Customers and staff greeted each other across the counter. In many cases, they were neighbors.

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