Fire Shuts Rogoff’s
Customers and staff at Rogoff’s Card and Gift store escaped uninjured last Friday as flames broke out from the store’s ceiling. The 116th Street store evacuated soon after customers alerted others to the danger.
Store assistant Mary Ann Lester made the emergency call at 10:03 a.m. with dozens of FDNY members, EMT’s and NYPD arriving on the scene in quick fashion. Teams from Engine 268, who were first to arrive, entered the Rogoff’s store via the front and rear entrances. The teams of fire fighters also entered the store by the roof of the building and through its neighboring business – Slices and Ices. The pizza store, which had not been reopened since Sandy, was entered by emergency services to ensure the blaze would not spread.
Lester expressed her frustration of the event stating “it was one disappointment after another” following Sandy. This was also Lester’s first day back to work since flood waters filled the store. Staff at the store praised the response of Fire fighters stating they arrived “within moments” of the emergency call.
Fire fighters worked on the scene for approximately 45 minutes, where the scene was controlled and made safe at 10:56 a.m.
Rogoff’s remains closed as the Wave went to press. (Photo by Dean Hickey.)