2012-07-20 / Top Stories

MTA Plans Metrocard Advertisements

The Metropolitan Transportation Authority (MTA) has announced plans to relaunch its program that allows advertisers to buy space on MetroCards.

Advertisers can now put their ads on the backs of MetroCards for just 18 cents to 51 cents per card. The MTA is also opening space on the front of cards for the first time.

“Millions of New Yorkers carry MetroCards with them everywhere they go, and use them multiple times a day,” said MTA Chairman Joseph J. Lhota. “For those with a message and a desire to reach millions of people in a novel, attentiongetting way, there is no better way to advertise.”

Other advertising efforts will include expanding advertising to the exteriors of trains, full interior and exterior subway train advertising wraps, digital advertisements inside the subway system, digital moving images on subway station sidewalk entrances, and more.

Ads on MetroCards that include an MTA or New York City Transit message will receive a discount of 20 percent on most rates.The front of the MetroCard has remained virtually unaltered since the introduction of what was then known as MetroCard Gold on July 4, 1997. Advertising on the backs of MetroCards was first introduced in 1995. Ads on the backs or fronts of MetroCards can be printed in fullcolor.

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