2012-05-04 / Columnists

Historical Views of the Rockaways

The Funny World Called – “Let’s Make A Postcard” – in the 1930s
From The Rockaway Museum Commentary by Emil Lucev, Curator Dedicated To The Memory Of Leon S. Locke

From time to time, to save money, postcard companies made new cards by combining old pictures into a new issue for sale to local hotels and stores. All it took was a sharp Xacto knife, a good eye and a magnifying glass on a decent light table. Some make-ups were easy to spot, but many were perfectly done. And if you didn’t know what you were looking at, you wuz robbed!

This week Historical Views publishes two card views, one to show an old example of one card – used in combination with another – to make another!

First we have a picture of the Palace and Shelbourne Hotels, whichstraddled Beach 30 Street near the beach. The photo was taken from the new boardwalk. This photo is untouched and is in black and white.

Second we have a closer look at the same hotels, with a beach full of bathers and no utility poles to be seen. The beach has been fenced off with a cyclone fence, and the street between the hotels is sand covered. This was printed in color. And is a card made of two separate photographs.

The first photo of the two hotels was taken at ground or beach level. And a few of this type were already in circulation. The second photo used to make the new one, is a picture of Roche’s Beach in Far Rockaway. I have a copy of the picture, and it was published in Historical Views awhile ago. The job of combining the two is an excellent one, especially the addition of the chain link or cyclone fence in the center. This addition and a good touch-up job blended the two pictures very well. The addition of the sand street was the icing on the cake, so to speak. The black/white picture shows a fence, but not to the degree as in the printed color make-up.

If You have Any Old Photos or
Historical Information About The Rockaways
Please Send It To:

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