Ortega Dispels Viral Propaganda
It’s been anything but a warm welcome for the Ortega family which was recently awarded the concessionaire contracts by the National Park Service to operate the two Breezy Point beach clubs starting this summer.
In their first week after being awarded the concessions, a phony e-mail was sent to every member of the two clubs informing them of drastic changes to the clubs, one of which included the removal of the beloved cabanas that are rented each summer by the visitors.
“That’s absolutely false,” Tanya Ortega, the company’s representative, said this week. “We don’t know who sent out that e-mail but it’s intolerable to spread lies that impact the other members.”
Ortega says ever since the e-mail was circulated she has been flooded with emails from concerned club goers about the future of the two concessions. The company’s website, nycbeachandsurfresorts.com, has posted the following update to their newly created homepage for the clubs: “The Beach Club is not undergoing any type of deconstruction. The integrity of the beach club is our number one priority. Please be aware the negative messaging being spread is false. If you have information about this attack, please notify us. You will remain anonymous.”
Ortega also mentioned the messages contained a faux URL link which only heightened the discontent because the phony website replicated the official homepage for the clubs but replaced the text with more lies and misinformation. The company is fine with people expressing their opinions, Ortega says, but doesn’t want the opinions of a small group of people to be representative of the entire beach club community.
Ortega says, while she cannot guarantee drastic improvements in time for the 2012 season, the company is all ears to suggestions and comments from club goers.
“If you have a suggestion for the club we want to know,” she said. “We have found out that many of the suggestions heard thus far are on track with what we have had in mind.”
Ortega says the company is really focusing on improving the recreational aspect of the clubs, providing more activities, an improved playground for children, making it a place not only for the beach and pools, but giving beachgoers an array of options each day at the club.
“We understand the historic aspect of the clubs as well,” she said. “We plan on keeping this a very open process.”
The company is asking members to visit the site and fill out the survey for their respective clubs in order to receive initial feedback on the clubs.