Did Some Merchants Drop The Ball
As the writer of the very positive letter to The Wave (December 9 – “Kudos To Local Merchants”), in which I praised the taste, creativity and general improvements of our Beach 116 Street store owners and their window displays, I feel somehow justified in taking a step back and delivering a gentle slap on the wrist.
Long story short: The Christmas displays were beautiful … but there was another holiday that seemed to go unnoticed by some. Hanukkah is a joyous, week-long celebration, marked in a number of traditional ways by the many Jewish residents of the Rockaways. That it went unrecognized by some of the more prominent shops was, to say the least, disappointing.
The Blue Bungalow, in particular, could have exercised their impeccable style – perhaps with one of the beautiful, decorative menorahs available at this time of year. A small gesture, perhaps — but one that would have been most welcome by their Jewish patrons, and – I dare say – by the community as a whole.
To the local business people who chose to decorate their shops appropriately, a hearty “Thank You.” To those who missed the opportunity, this reminder comes a bit late for 2011. But to them, I offer up the Brooklyn Dodgers fans’ lament: “Wait ’Til Next Year.”