2011-09-09 / Community

Spike Lee Recruits KidsmART Kids


Kids and counselors who participated in the commercial. Kids and counselors who participated in the commercial. The director of films that include “The Inside Job,” “He Got Game,” and “Malcolm X” has chosen a small group of kidsmART campers to take part in a State Farm Insurance commercial. Strickmann-Ripps, a noted casting agency, reached out to choirs and campers in the five boroughs. In a last minute effort to be part of the project, a group of 45 counselors and campers of all genders and ethnicities were pulled together for a casting call that took place in building T-7 (sTudio 7 Gallery), Fort Tilden. In a whirlwind week, the camp was told that they had not made the cut only to have nine campers selected at the last minute to represent the borough of Queens and take part in the rehearsal process on the 24th and 25th of August in Manhattan and Queens.

The State Farm commercial is a tribute piece to 9/11 heroes and will air nationally on Sunday, September 11 during the Jets game on CBS. Most of the children chosen for the project have a loved one who was lost or is currently serving in the NYC Fire Department. For this reason in particular, the commercial is quite meaningful to the campers who all reside in Rockaway. The lucky kids chosen for the spot included Kennedy Kirk, Reilly Mangano, Jack, Matt and Paige McDade, Jack Mullally, Maya and Molly Nylund and Savannah Taylor. Siobhan Kalfur and McGuire Taylor, who were originally chosen for the spot, had to be cut due to production issues. They were great sports about it and are still shining stars.

Camp kidsmART opened its doors in 2000 and continues to embody the social code of kindness, acceptance, respect, creativity and environmental consciousness. The campers representing camp kidsmART all participated in visual arts and performing arts this summer but never suspected that they might end up on television.

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