Aviators Announce Franchise Name Change
The Brooklyn Aviators, proud members of the Federal Hockey League, recently announced their new 2011-12 season logo and team name to read Brooklyn instead of New York.
“New York can mean different things to certain people. There is Upstate, Long Island, Westchester, the City, Hudson Valley, Rockland, the list goes on,” said Team Executive Carmine Vetrano. “But when you hear Brooklyn, it rings in a true identity to where you are from, and we couldn’t be happier to be called Brooklyn.”
The Aviators, who played last season under the New York name, felt that it was appropriate to make the changes to market the club’s hometown of Brooklyn.
“Changes, including logo design, may seem like a throwaway decision, but it’s one you have to live with and stand by,” said Gregg Williams, director of marketing. “Our marketing team went through a tiring process trying to figure out what design would be indicative of the Brooklyn area and help us market the team.”
Keeping with the aviation influence, Brooklyn decided to keep the “wings” look that they showcased last season, but instead of the New York text wrapping around the inner circle, the team changed it to Brooklyn.
Brooklyn also decided to stay with their primary colors of black, white, silver and red to resemble the Aviator Sports and Event Center, the club’s home arena.
“When it comes down to it, we felt that Brooklyn makes us stand out a bit more. We have about seven pro teams with New York in front of it,” explained Vetrano. “We couldn’t be happier to be now known even more as Brooklyn’s pro hockey team.”
The Brooklyn Aviators, the 2010-11 FHL Regular Season Champions, get set to embark on the 2011-12 campaign in late October. All the latest news on the club can be followed on their Facebook page and Twitter handle, @AviatorsHockey.
For more information about the Brooklyn Aviators, call 718-758-7580, or email email@example.com