DOH Launches ‘Health Bucks’ Season
The NYC Department of Health and Mental Hygiene and the NYC Human Resources Administration (HRA), on Thursday launched the 2011 Health Bucks season at farmers’ markets across the city. Health Bucks are $2 coupons redeemable for fresh fruit and vegetables at participating farmers’ markets. A customer receives the coupon for every $5 he or she spends using an Electronic Benefits Transfer (EBT) card to purchase food at a farmers’ market increasing his or her purchasing power by 40%. Health Bucks, which began as a pilot program in the Bronx in 2005 has expanded each year and today is available at 65 participating markets located in all five boroughs, helping more families eat healthier. In 2010, approximately 89% of Health Bucks distributed to customers with EBT cards were used to purchase fresh fruit and vegetables.
“We want all New Yorkers to be able to take advantage of farmers’ markets and have access to nutritious, fresh fruits and vegetables,” said Dr. Thomas Farley, New York City Health Commissioner. “Health Bucks is a program of the Health Department with the cooperation of HRA, the New York State Department of Agriculture and Markets, and community organizations throughout the City.
In addition to being available at participating farmers’ markets, a limited supply of coupons is available through community organizations located in Health Department District Public Health Office neighborhoods in the South Bronx, North and Central Brooklyn, and East and Central Harlem.
These organizations service neighborhoods that have high rates of poverty and chronic illness, as well as low consumption rates for fresh fruits and vegetables. Organizations in these neighborhoods may apply to distribute Health Bucks as part of their nutrition programming.
Health Bucks will be available at 65 farmers’ markets throughout the city during the 2011 farmers’ market season from July 1 to Nov. 15. How to use Health Bucks:
Residents who qualify can use their Electronic Benefits Transfer (EBT) card to buy fresh produce at a farmers’ market participating in the program.
Use your Health Bucks on your next visit to the farmers’ market to buy more fresh fruits and vegetables before the Health bucks program expires on Nov. 15.
Residents can spend Health Bucks at any of the 65 participating farmers’ markets – not just the one where you received them. Call 311 for a list of markets that take the bucks.