2011-06-24 / Columnists

Historical Views of the Rockaways

Five old ads from the Rockaways of the 1930s
From The Rockaway Museum Commentary by Emil Lucev, Curator Dedicated To The Memory Of Leon S. Locke

These old ads from the 1930s present a cross section of businesses in the Rockaways, and some old-timers may recognize the names. Only one or two are still known by many …Georges Florist which moved to Beach 116 Street, and the nationally know Sears Roebuck and Company, which was, in the old ad, found at 703 Beach 20 Street. The exact location was across from the Strand Theater of Central Avenue, part of which became Beach 20 Street, and then back to the Central Avenue designation in 1962. As far as I am concerned, Central Avenue is a one-way street from Mott Avenue to Plainview Avenue. Maps are for lost souls. Right!

These classics cover Far Rockaway, Edgemere, Arverne, Rockaway Beach and Seaside. Does anyone remember “Izzy” the hot dog king on the boardwalk in Seaside, or Azarick in Seaside … who invented the ice cream cone back in 1904, went unrecorded, and lost out in a claim for recognition?

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