2011-05-27 / Columnists

Historical Views of the Rockaways

A blast from the Far Rockaway past … New Car Sales
From The Rockaway Museum Commentary by Emil Lucev, Curator Dedicated To The Memory Of Leon S. Locke


One of the buildings erected by the George Matthew Corporation. This is the new Herbst Sales and Service Building at Nameoke and Redfern Streets. Lederer and Joseph were the architects. One of the buildings erected by the George Matthew Corporation. This is the new Herbst Sales and Service Building at Nameoke and Redfern Streets. Lederer and Joseph were the architects. Old-timers will remember when there were several new car dealerships in Far Rockaway. Pictured today in Historical Views is an artist’s drawing of the Herbst Brothers Oldsmobile showroom, the final location of which was at Nameoke and Redfern Streets. The Oldsmobile showroom opened in the late 1940s on Beach 64 Street on the boulevard and next moved to Beach 71 Street.

A glance to the right shows the Nameoke Street overpass of the Long Island Railroad, with Central Avenue on the other side. Nearby were Finegold Pontiac, Mel Chevrolet, Far Rockaway Ford, Wide’s Plymouth and Dodge Klaess Buick, and other dealerships down the peninsula to Rockaway Park. They are all long gone… Ford… General Motors… Chrysler Corp… Studbaker…Kaiser/Fraser…Nash…Buick…Packard…Hudson…etc…

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