Surf’s Up! Rockaway Online
Elgin Bolling often appears on the pages of The Wave as an editorial cartoonist, but he has many interests other than cartooning. This is the first of a series of monthly columns on social media, how to use it and how to make it work for you.
“How do I get more views for my you tube videos?” “How can I get more tweets on twitter?” “How do I get people to read my blog?”
These are some of the questions that loom in the back of the mind of each person striving to not just exist online, but to have a presence, and succeed, whatever that may mean to them.
While relaxing today, I watched Gladiator, one of my favorite movies, starring Russell Crowe. While viewing it I was startled to hear a line in the movie that offered some insight on how to become a social media expert.
Read carefully the following dialogue taken from the film. In this scene, Russell Crowes’ character, MAXIMUS, is having a conversation with his slave owner/gladi ator instructor, PROXIMO, just before entering the Roman Coliseum to fight. MAXIMUS: You were a gladiator? PROXIMO: Yes, I was. PROXIMO: I wasn’t the best because I killed quickly. I was the best because the crowd loved me. Win the crowd, win your freedom. MAXIMUS: I will win the crowd. I will give them something they have never seen before.
Some of the best advice I’ve heard on becoming a social media expert.
WIN THE CROWD! That’s talking about the online community who looks at your blog, your text messages, ALL the material you put out there.
Do things with THEM in mind, rather than always thinking about yourself!
Give em something they’ve never seen before; and they go to your webinars, buy your ebooks, download your podcasts, comment on your you tube bids, tweet you, read your blog, and friend you on Facebook.
HOW DO YOU WIN THE CROWD?
Just like Maximus said, “Give them something they have never seen before.”
GIVE THEM YOU. One way that I help people “give themselves away” is by making them into cartoons.
Cartoons are not just “funny business,“ but have been used successfully in personal and corporate branding for years.
There’s something very inviting about cartoon avatars. They somehow seem approachable, almost. No matter how dynamic, life changing, thought provoking, and provocative your information, goods and services are, unless you get people to STOP and NOTICE you first, you’re going to have a tough time selling.
Why not make it easier on yourself, and make the cartoon work for you? Oprah does!
Elgin SUBWAYSURFER Bolling is a creative marketing consultant who assists business professionals in enhancing their online presence through the art of caricature and cartooning.