City Launches Love Hate Campaign
Mayor Michael R. Bloomberg and City Council Speaker Christine C. Quinn have launched the Love Love. Hate Hate. public service advertising campaign to celebrate diversity and condemn hate crimes in New York City. Starting October 22, print ads will be placed at 100 bus shelters and 100 phone kiosks throughout the five boroughs, all either donated or from within the City’s existing inventory. A video will air on two of the City’s television channels – NYC Life and NYC Gov – and on television screens in New York City taxis. NYC & Company, which is producing the campaign – the brainchild of Quinn – will also seek to team up with local television stations, radio stations and outdoor ad space providers to place ads. Quinn will unveil the ad at the Empire State Pride Agenda Fall Dinner this evening.
“New York City is the most diverse place in the world, and that diversity is one of the main things that make it the greatest city in the world. The most American of ideals – those of freedom, openness and acceptance – have always been incomparably alive in New York City. It’s up to us to celebrate and protect those ideals, and that’s what this campaign is about.”
“In the past weeks and months there have been multiple bias attacks and deaths as a result throughout New York and the country. This is unacceptable,” said Quinn. “We must continue to educate our youth and spread the message to every New Yorker that we love who you are and hate is not an option within our five boroughs. This campaign will help us do just that. New York is a state where we value diversity. We need to continue our message of acceptance and love for all New Yorkers.”
The campaign will run from mid-October through at least the end of the year. It will run in English and Spanish. In addition to using traditional media outlets, NYC & Company will capitalize on social media forums, including Facebook, flickr, Twitter, Youtube, Vimeo, and others. New Yorkers will be invited to share their expression of Love Love. Hate Hate. and adopt the campaign messages in tweets and text messages.
“We invite both artists and the public to express their own creative interpretation and expression of Love Love. Hate Hate,” said NYC & Company CEO George Fertitta. “Our hope is that the campaign’s message of tolerance and diversity will be whole-heartedly embraced, and we encourage everyone to show their support through text messages, tweets, likes and across other social media forums.”