Front Page Stories
I am writing this email in anticipation of this weeks cover story. I will go out on a limb here and guess it will be the recent NYPD sting operation that led to the 70 plus arrests of gang members in Far Rockaway and Jamaica, Queens. Shocking. I cannot remember a recent Wave cover that did not have some report of violence and murder plastered all over it.
I can tell you on behalf of my company, Coastal Real Estate, you do not make my job any easier. Sure, the people who are familiar with our great peninsula will buy homes regardless. On the flip side, people who are unfamiliar with Rockaway and visit with an unbiased opinion, are immediately jaded by your front cover stories. Why can’t these negative stories be reported within the paper? The real truth is that outsiders actually laugh at our paper. Yes, laugh. I have friends from Staten Island and Long Island who live in towns with local newspapers. When they see the cover stories, they say “Hah! Rockaway is a great place to live?” I can tell you that this sentiment is coming from your readers as well.
In another personal experience, I recently worked extremely hard on persuading the real estate representatives of a major retail chain to come to the peninsula. They were completely unfamiliar with Rockaway. They came in here ice cold. What was the first thing they did? They picked up the local newspaper. Yours truly...The Wave. What was the first thing they read? A violent story. Imagine what was going through their heads. I know what was going through my head....embarrasment.
You may be saying that this is what sells papers. Absolutely, positively not true. I am willing to bet that if you wiped the violence off of your cover for one month, readership would remain the same. Let’s leave the shocking cover stories to the Daily News and The Post and start focusing on the positive aspects of the peninsula.