2010-04-02 / Top Stories

Bloomberg, American Airlines To Bring More Visitors To NYC

Mayor Michael R. Bloomberg and American Airlines CEO Gerard Arpey announced on Thursday that New York City has reached a multimillion dollar, two-year agreement with American Airlines that will result in new ads promoting New York City in markets across the country. American Airlines and Jetblue Airways also announced an agreement that will offer increased connections between flights, bringing more travelers to New York City.

NYC & Company will develop “Stopover & Stay” promotions to encourage people with connections in New York City to stay in the City for one or more nights. American also announced it will add new local routes and invest more than $30 million at John F. Kennedy and LaGuardia Airports. Joining Mayor Bloomberg at the announcement, which took place at the American Airlines Roundabout Theater in Manhattan, was Deputy Mayor for Economic Development Robert C. Lieber, NYC & Company CEO George Fertitta, Congressman Gregory W. Meeks and JetBlue Airways CEO Dave Barger.

“New York City continues to be a place where companies want to do business,” said Mayor Bloomberg. “Last year, New York City was the nation’s number one tourist destination in the U.S. for the first time in 20 years, and our $28 billion tourism sector continues to add jobs, generate revenue and enhance the vibrancy of the City. By creating the environment that attracts strong businesses to the City, we’re expanding the economy and improving the quality of life across the five boroughs. With commitments like the one American is making today, we are confident we can achieve our goal of drawing 50 million visitors to New York City annually by 2012.”

“Our announcements today demonstrate our strong commitment to New York, and we look forward to expanding that commitment in the months and years to come,” said American Airlines Chairman and CEO Gerard Arpey. “We have a long history in New York, and we’re going to grow those roots with new routes, new partnerships, even deeper local relationships, and the kind of service that New Yorkers expect and will attract more visitors and commerce to the city.”

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