Historical Views of the Rockaways
This happy group, presumably one family, has stopped by one of the many photo postcard studios located in the Rockaways; a couple in Far Rockaway and the rest in the Seaside section of Rockaway Beach peninsula. If you look closely at each person or child, the nose structure is a dead giveaway that all are members of the same family. The boat is named the Rockaway Beach. So I can safely say that the Elephant Studio, located at Seaside Avenue (Beach 103 Street) and the Bowery (Ocean Avenue), took the shot and according to many cards viewed, was most popular in Seaside!
There was no addressee or message on the reverse side, but the card was made in the early 1900s.
Millions of all types of postcards were mailed or sent in envelopes to persons who collected them for entry into scrapbooks or family albums. The proper name for a postcard collector is a deltiologist! Look it up in your Funk and Wagnalls. The girl at top left is a real beauty, and maybe someone out in Waveland will identify the group.