2009-06-05 / Columnists

The Style Insider

The Pet Issue
Commentary By Rachel Bernstein

This sweet and charming terry hoodie made by Juicy Couture retails for $45 and can be purchased at www.juicycouture. com. This sweet and charming terry hoodie made by Juicy Couture retails for $45 and can be purchased at www.juicycouture. com. Welcome back to The Style Insider. In this week's issue, I am discussing all of the new trends for your loveable pet.

In the summertime, most people decide not to dress their pooch in anything and let them go nude. Others, like myself, like to dress their pet all year round. The pet apparel industry is a relatively new trend that has become a phenomenon all across the world. People everywhere are dressing their pets in these adorable outfits. The dog park has become a fashion runway show for your Fido.

My favorite outfits are sold in a cute little shop called Trixie and Peanut. It is located at 23 East 20 Street in New York City. They have a huge selection of dog clothing, toys, beds, carriers, and harnesses; just everything you need for your favorite friend. They even have personalized dog tags that you can have created to fit your dog's personality. The price range is surprisingly low, at least for these loveable creations. I have a Pomeranian named Princess. The dress that I recently bought for her is called the Pink Princess Dress. It's woven and has Velcro attachment for easy on and off. I paid $35 for it and she loves it. She really feels like a true princess.

Another company that I really love for their eco friendly innovations is Scutte. It is a San Francisco based pet clothing and accessories company. They specialize in sweats, t-shirts, accessories, and toys for your pet made from the highest quality recycled materials. They recently partnered with Muttville, an organization that rescues senior dogs and finds them the perfect home or gives them a place they can call home to rest and relax. A portion of all product sales is donated to Muttville to support their tireless efforts to help senior dogs around the world.

For those who love to spend dough on their dog, the best brand for your pooch is Juicy Couture. Averaging about $40-$45 for a collar or sweater, Juicy Couture is the brand for you if you wish to wrap your pooch in luxury. Other brands such as Louis Vuitton and Coach offer dog carriers that range between $500 and $2000. I wish I had one.!

That's all for this week but make sure to look out for my next column in which I will discuss an interview I had with a Rockaway entrepreneur.

Got tips? Comments? Questions? Suggestions? Email me! Fashion@Rockawave.com.

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