2009-02-13 / Columnists

The Style Insider

Valentine's Day
Commentary By Rachel Bernstein

This beautiful bouquet named "Key to My Heart" can be found at www.1800- flowers.com. This beautiful bouquet named "Key to My Heart" can be found at www.1800- flowers.com. Welcome back to The Style Insider. In this week's issue, I am discussing the best gifts to give to your sweetheart for Valentine's Day. This includes men's, women's, and children's gifts.

No matter who your Valentine is, mom, dad, boyfriend, girlfriend, husband, wife, son or daughter, everyone enjoys receiving something special on this romantic holiday.

So, what are the top gifts to give this Valentine's Day? For women flowers, jewelry, personalized gifts, lingerie and gift baskets are best. 1-800-Flowers has beautiful flower arrangements for every occasion, especially Valentine's Day. They offer great selections and provide excellent, and convenient, service.

Jewelry is a very personal gift which can sometimes be extremely difficult to select, when you are trying to consider price and style of the jewelry. Zales offers a great selection of jewelry at low, moderate and high price points. Their website, www.zales.com, offers a Valentine's Day gift guide that can help you shop for your sweetheart by narrowing down the search by gender, price, jewelry type and even stone type.

Anything can be personalized these days, from your iPod to your clothing. The top personalized gifts to give to your lady Valentine this year are engraved and personalized jewelry, framed pictures and/or poems, and gift sets made special, just for her.

Lingerie is something that most women love, but I don't advise giving it to a woman other than your wife or girlfriend. The most popular stores from which to buy lingerie are Victoria's Secret and Frederick's of Hollywood. Both retailers have a large selection of lingerie that is sexy, classy and chic. The most popular lingerie outfits are lace babydolls and lace halter sets that include the matching underwear.

Lastly, gift baskets are something that can be general or personalized. You can make almost anything into a gift basket including flowers, chocolate, bath and spa, coffees, candles, fruits, liquor, beauty gifts and more. For incredible gift baskets at reasonable prices, shop 1-800-Flowers or www.giftbaskets.com.

The top gifts to give to the man in your life for Valentine's Day are jewelry, electronics, cologne, and gift bas- kets. Jewelry shopping for men is just as difficult as it is for women. However, there are many stores that offer gift guides, professional advice and even size adjustments to make shopping easier and more convenient. These stores include Zales, Kay, Fortunoff, Helzberg Diamonds, and Jared.

The top electronic gifts to give to men this season are laptop computers, digital cameras, navigational systems, gaming systems including the Nintendo Wii or Playstation 3, high definition televisions, iPods and cell phones. My favorite store to find all of these items at reasonable prices is Best Buy. They have a wide selection and offer Geek Squad, a service that will have your gadget working before you walk out of the store.

Cologne is a personal gift. Some men like to stick to one brand and some men will wear any cologne. However, the most popular colognes on the market today are Armani Code, Ed Hardy's Collection, Diesel Fuel for Life, Unforgivable by Sean John, and Dolce & Gabbana The One for men. These colognes can be found in any department store such as Macys, Bloomingdales and Nordstrom and range in price from $50 to $80.

Gift baskets for men include chocolate, liquor, coffee and personal care kits. Personalized gift baskets to include just what your sweetheart likes are a good idea for the innovative gift giver. A great selection of gift baskets for men can be found at www.giftbaskets. com.

Children, in my opinion, are the easiest to shop for on Valentine's Day. The top gifts to give to children are toys, electronics and jewelry.

Toys R Us offers a fantastic online service, Gift Finder. After answering a few questions, they create a list of age appropriate toys and electronic gifts for children that fit your preferences and your budget.

The same websites that offer men's and women's jewelry also offer children's jewelry. However, some people feel uncomfortable buying children real gold and diamond jewelry, so I researched and found a place where you can purchase sterling silver and beads instead of gold and diamonds. Www.SterlingandPearls.com offers all types of jewelry and accessories and even offers a Mommy and Me section where you can buy matching sets. Jewelry for boys is a little more difficult to find, but not impossible. I found mens-jewelry-by-deb.com, a website that offers all types of men's and boy's jewelry in sterling silver and different types of metals. They also offer links to other websites if you do not find what you are looking for.

That's all for this week, but make sure to look for my next column in which I will discuss children's wear.

Got tips? Comments? Questions? Suggestions? Email me!


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