2009-01-30 / Columnists

The Style Insider

Menswear
Commentary By Rachel Bernstein

The most popular men's coat, the Mc- Murdo Parka, can be found at www.poc ketdeal.com, or www.macys.com. The most popular men's coat, the Mc- Murdo Parka, can be found at www.poc ketdeal.com, or www.macys.com. Welcome back to "The Style Insider." In this week's issue, I am siding with the men. That's right guys, this issue is all about you.

So what does the typical man's wardrobe consist of? It is my opinion that men prefer t-shirts, jeans, hooded sweaters, sneakers, and occasionally, a hat. But, since this is 2009 and men are changing their style to keep up with the times, I am keying you in to what's new for the season. I am also going to let you know about the newest outerwear for the winter.

Ok guys, what are the hottest brands out there today? I asked around and heard names such as Abercrombie & Fitch, Rocawear, Rich Yung, Ed Hardy, Sean John, Diesel, Aeropostale, LRG, Hollister, Ralph Lauren, Coogi, Northface, Nike, Guess, Nautica, J. Crew, Armani Exchange, and Lacoste. Because these brands seem to be the most popular, I will refer to some of them when I make suggestions about what to buy.

Let's start with the basics, t-shirts. The main colors of focus are red, purple, gray, white, green, black, and blue. Now, I know there are different styles with different designs, but what seems to be the most popular on today's market is the graphic tee. These graphics can range from simple to extreme themes such as gothic designs. Ed Hardy has fresh long-sleeved graphic tees for $106. If you prefer to keep it simple, opt for a trendy polo by Lacoste or Ralph Lauren, who both offer polos for $75. Jeans can make or break your outfit. Regardless of what look you're searching for, the jeans should match your theme and style. The trendiest jeans to look for this season are studded denim with graphics. Sean John has a great pair of jeans that retails for $94 at www.seanjohn. com.

Hooded sweaters are something that will never go out of style. However, when you decide to wear one, match it to your outfit. If you buy the t-shirt with the graphic designs that grab your attention, try to find a matching hoodie with the same pattern or at least the same color. That effort will definitely be noticed.

Okay, now that I covered the typical man's wardrobe, let's discuss the new

trends. The top three to keep an eye out for, according to FashionSnoops database, are the colored casuals, sixties modern, and utilitarian trends. The colored casual trend is pretty straightforward. Instead of always looking for plain colored casual shirts or slacks, try different colors such as a purple shirt and light gray slacks with a dark gray double-breasted coat. Or, why not try a striped shirt that includes two to three colors in the pattern instead of just plain black and white? There are many ways to incorporate color into your wardrobe, but just make sure you do not go overboard. The sixties modern trend includes two classic patterns, stripes and plaids, with the basic colors, black, white, and red. By pairing a sweater or cardigan with one or both of these patterns and adding a plain shirt, you will achieve this trend. For a well-groomed touch, add a pair of fitted pants and a mid-length wool coat that has a cut detail in the neckline. The last trend to keep an eye out for is the utilitarian look. This style is for the urban active guy who is looking for function as well as fashion. Shirts, jackets, and pants come fully loaded with different size pockets. The details to look for in the utilitarian trend are pockets, zippers, and snapped features. The main colors for this trend are dark colors such as black, gray, brown, and dark blue. Most outerwear is designed for practicality and not fashion. Especially for men, it's hard to find a stylish, yet sensible choice. The most popular outerwear this season are

tweed, double-breasted, leather, and active lifestyle coats. Ralph Lauren created a handsome tweed jacket for $210. Diesel has a fantastic double-breasted coat for $240. The most stylish leather jacket I found retails for $395 and is by Armani Exchange. The North Face is the most popular brand of outerwear. They offer great quality and have an extensive variety to choose from. The most popular is the McMurdo Parka that retails for $300 and can be found at Macy's or at www. macys.com.
Look for my next column in which I will discuss gifts for Valentine's Day.
Got tips? Comments? Questions?
Suggestions? Email me!
Fashion@rockawave.com.

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