2009-01-23 / School News

BCHS Students Attend Business Plan Competition

Pictured from left to right are employees and supervisors of the BC Bookstore: Odane Lewis, Shannon Ronquillo, Kristal Libran and Malan Morshed (first row); Darryl Williams, Naijah Hutchinson, Julissa Perez, Stacy McFarlane, Frances Shackelford and Jermaine Carr (second row); Tyrone Daughtry, Phillip Gattison, Medina Walkes, Rebecca Meyer, Shontia Jones, Karina Appel, Lavender Fulton and Shawn Brumell (third row). Pictured from left to right are employees and supervisors of the BC Bookstore: Odane Lewis, Shannon Ronquillo, Kristal Libran and Malan Morshed (first row); Darryl Williams, Naijah Hutchinson, Julissa Perez, Stacy McFarlane, Frances Shackelford and Jermaine Carr (second row); Tyrone Daughtry, Phillip Gattison, Medina Walkes, Rebecca Meyer, Shontia Jones, Karina Appel, Lavender Fulton and Shawn Brumell (third row). Beach Channel High School students attended the Virtual Enterprises International 11th Annual Queens Business Plan Competition on Monday, December 15, 2008 at William Cullen Bryant High School in Long Island City.

The students, employees and supervisors of the BC Bookstore, a Virtual Enterprise firm at Beach Channel High School, presented the many aspects of their business to a panel of judges.

The BC Bookstore's 2008-2009 business plan was presented by Karina Appel, Shawn Brumell, Jermaine Carr, Lavender Fulton, Phillip Gattison, Odane Lewis, Rebecca Meyer, Shannon Ronquillo, Medina Walkes and Darryl Williams.

Lewis, the chief executive officer of the BC Bookstore, outlined the statement of purpose, mission statement and business objectives of the BC Bookstore; Appel, the marketing executive of the marketing department, described the company and the organizational chart and explained the demographic, geographic and psychographic data of their target market; Brumell, the vice president of the administration department, presented an overview of the company's history and current status; Carr and Gattison discussed the company's strengths, weaknesses, opportunities and threats; Ronquillo, the vice president of the marketing department, presented the marketing analysis comparing their virtual business to the real industry; Fulton, the sales executive of the sales department laid out the marketing plan; and Williams, the sales executive, and Meyer, the chief fiscal officer, presented financial records to the panel.

Sixteen schools in Queens offered presentations during the competition and the students had the opportunity to prepare and present the BC Bookstore business plan. They were presented with a Certificate of Participation for their exemplary performance.

The students were accompanied to the event by Beach Channel High School teacher, Jeannine Betschart; paraprofessional, Joshua Rosenberg; and virtual enterprise coordinator, Frances Shackelford.

The BC Bookstore is operated under the enterprise department at Beach Channel High School where Dr. David Morris is the principal; Robert Brevetti is the assistant principal of organization; and I. Wilford is the director of the enterprise department.

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