MSG Forms Partnership With Aviator Sports Complex
The Aviator Sports Complex at Floyd Bennett Field continued to pick up steam in its first year of business. After opening up in the late spring, the private-public 170,000 square foot center has created enough attention that Madison Square Garden has joined up with the ownership of Aviator in a press conference announced last Thursday.
Cablevision, who owns Madison Square Garden, joined the ownership of Aviator to further its brand and promote future marketing opportunities. MSG did not announce specific details in terms of money and how much they have purchased into Aviator's ownership, which is a private-public partnership with National Parks Service.
Madison Square Garden brought out their cavalcade stars to the press conference as MSG Network host Al Trautwig was joined by former New York Knicks all-star John Starks, Rangers' former hockey legends Adam Graves and Rod Gilbert and N.Y. Liberty guard Loree Moore.
Glcukstern has lots of experience with sports and Cablevision as the former owner of the New York Islanders in the late 1990's. Madison Square Garden Vice Chairman Hank J. Ratner believes the partnership will quickly benefit both parties.
"We (MSG) want to utilize our position to bring value to Aviator and strengthening our brands as a whole." Ratner said.
"We want to use our energy and passion to bring Aviator into the MSG Family."
MSG's invasion into Aviator is intended to increase business and interest for fans in the outer boroughs. What they did not say was that it might have been a preemptive strike into attracting future fans before the proposed Nets move into downtown Brooklyn gets approved.
Aviator, which opened earlier this spring with the FDNY-NYPD football game, has opened their indoor facility, which includes the ice rinks, basketball floors, dance center, fitness center and a food court, which should be completed in a few weeks.
Former NHL Hall of Famer Rod Gilbert, 1994 Stanley Cup Champion Adamn Graves and current Ranger Jed Ortmeyer hosted a clinic on one of the two brand new ice rinks. Aviator should see a spike of interest and attendance for people who had to travel to either skate or play hockey in Long Island, Chelsea Piers or At Abe Stark Rink in Brooklyn.
Adam Graves, who works in the Community Relations Department for the Rangers, says that families will benefit from the many options presented at Aviator.
"As a parent, I have two children, you can take one child on the ice and you can take another for rock climbing or gymnastics. It's a multi faceted facility where you can take your entire family and they can be doing different things, or the same thing and enjoying themselves at the same time," Graves said.
"To have it in a area when you come here it will energize you. Just as I'm proud to wear the jersey of the Rangers and an original six team, it's a part of tradition and the same type of tradition
is what they (Aviator) are trying to do here."