2006-10-27 / Community

RDRC Kicks Off Beautification Campaign In Rockaway

By Miriam Rosenberg Contributing Editor

Assemblywoman Michele Titus, who has an office on Mott Avenue, stops by to lend her support to the beautification project. Joining her is RDRC's Alexander. Assemblywoman Michele Titus, who has an office on Mott Avenue, stops by to lend her support to the beautification project. Joining her is RDRC's Alexander. With new banners waving in the breeze, and business and politics representatives standing by, Kevin Alexander, the executive directive of the Rockaway Development and Revitalization Corporation, kicked off the organization's new beautification campaign with a Banner Beautification Ceremony outside the North Fork Bank on the corner of Mott and Central Avenues on Tuesday.

"Our goal is to make the business district [in Far Rockaway] physically appealing to residents and guests," said Alexander during a brief ceremony.

The new banners welcoming residents, business owners and visitors to the "business corridor by the sea" have already been hung along Mott Avenue. They will eventually be seen from Nameoke Street to New Haven Avenue.

Alexander told The Wave that RDRC wants to hang similar banners and bring the Doe Fund, which works to keep area streets clean, into Rockaway Beach.

"We want to hang the same type of banners from the Dayton Mall to the Irish Circle," explained Alexander.

The new signs that welcome people to the Far Rockaway business district hang along Mott Avenue and will soon be seen from Nameoke Street to New Haven Avenue. The new signs that welcome people to the Far Rockaway business district hang along Mott Avenue and will soon be seen from Nameoke Street to New Haven Avenue. "We are also working out details for the Doe Fund [which is already in Far Rockaway and Rockaway Park] to come to Rockaway Beach."

Jonathan Gaska, the district manager for Community Board 14 talked about the long overdue plans for the revitalization of the Far Rockaway Shopping Center.

"We are working with consultants hired by the mayor and the Economic Development Corporation to revitalize the whole area," said Gaska.

He assured everyone that the owner of the property - Rita Stark, who held up any previous plans for revitalization - is working with them.

Part of those tentative plans call for tearing down the shopping center and replacing it with a new one.

"There will be more job opportunities, and we are hoping to bring some large chains here," concluded Gaska.

Kevin Alexander, the executive director of RDRC, gets the Banner Beautification Ceremony underway. Also pictured is Valerie West, the director for community relations and governmental affairs for RDRC, and the Deerfield Civic Association's Barbara Smith. Kevin Alexander, the executive director of RDRC, gets the Banner Beautification Ceremony underway. Also pictured is Valerie West, the director for community relations and governmental affairs for RDRC, and the Deerfield Civic Association's Barbara Smith. Jonathan Gaska, district manager for Community Board 14, talks about the plans for the Far Rockaway Shopping Center. Donovan Richards representing Councilman James Sanders Jr., West and Alexander of RDRC look on. Jonathan Gaska, district manager for Community Board 14, talks about the plans for the Far Rockaway Shopping Center. Donovan Richards representing Councilman James Sanders Jr., West and Alexander of RDRC look on. Posing for a photo are Rachel Forde (RDRC), Gaska (CB14), Richards (liaison for Councilman James Sanders Jr.), Assemblywoman Titus, Linda Plummer (RDRC), LaVida Jervis (REMA), Alexander (RDRC), Janet Henriquez and West (RDRC), Smith (Deerfield Civic Association) and Rashford Mendes (Arverne Civic Association). Posing for a photo are Rachel Forde (RDRC), Gaska (CB14), Richards (liaison for Councilman James Sanders Jr.), Assemblywoman Titus, Linda Plummer (RDRC), LaVida Jervis (REMA), Alexander (RDRC), Janet Henriquez and West (RDRC), Smith (Deerfield Civic Association) and Rashford Mendes (Arverne Civic Association).

Return to top


Email Us
Contact Us

Copyright 1999 - 2014 Wave Publishing Co. All Rights Reserved

Neighborhoods | History