RDRC Kicks Off Beautification Campaign In Rockaway
With new banners waving in the breeze, and business and politics representatives standing by, Kevin Alexander, the executive directive of the Rockaway Development and Revitalization Corporation, kicked off the organization's new beautification campaign with a Banner Beautification Ceremony outside the North Fork Bank on the corner of Mott and Central Avenues on Tuesday.
"Our goal is to make the business district [in Far Rockaway] physically appealing to residents and guests," said Alexander during a brief ceremony.
The new banners welcoming residents, business owners and visitors to the "business corridor by the sea" have already been hung along Mott Avenue. They will eventually be seen from Nameoke Street to New Haven Avenue.
Alexander told The Wave that RDRC wants to hang similar banners and bring the Doe Fund, which works to keep area streets clean, into Rockaway Beach.
"We want to hang the same type of banners from the Dayton Mall to the Irish Circle," explained Alexander.
Jonathan Gaska, the district manager for Community Board 14 talked about the long overdue plans for the revitalization of the Far Rockaway Shopping Center.
"We are working with consultants hired by the mayor and the Economic Development Corporation to revitalize the whole area," said Gaska.
He assured everyone that the owner of the property - Rita Stark, who held up any previous plans for revitalization - is working with them.
Part of those tentative plans call for tearing down the shopping center and replacing it with a new one.
"There will be more job opportunities, and we are hoping to bring some large chains here," concluded Gaska.