2006-09-08 / Community

Local Hits Airwaves At Verizon Wireless

Pictured: Lunde taping a Verizon Wireless video at the Brooklyn Bridge.Pictured: Lunde taping a Verizon Wireless video at the Brooklyn Bridge. Patricia Lunde, a Rockaway resident whose voice was behind the old Ark Drugs "PatriciaPicks" over the store intercom, is still belting out tunes, except the audience has expanded quite a bit.

Lunde has developed a national following through the Verizon Wireless V CAST Video Network, where several of her three minute videos have been broadcasted since August 28 in 181 major U.S. cities, covering more than 148 million people.

"I owe everything to my friends in the Rockaways," Lunde said of her success at Verizon. "When I found out about the opportunities in mobile video two years ago, I jumped.

The problem was no one was doing this commercially. The only way to get broadcast time was to win, so I entered the Verizon Wireless GetFamous contest and turned to the people I grew up with for support.

Without much asking, it seemed everyone in the Rockaways pitched in."

The Wave ran Lunde's story in May 2005 while she was vying for a spot in the Mobile Phone Star contest through Verizon Wireless. Family and friends covered every Rockaway telephone pole with "Help Patricia" posters, and residents got on the Internet and started voting. Thanks to the support of Rockaway residents, with over 65,000 votes, she is now on mobile phones across the USA through September 11. If her videos get enough hits, she will continue to produce mobile phone videos for Verizon.

When asked about her future as Rockaway's first mobile phone star, Lunde smiled. "The people at Verizon Wireless are wonderful so it is just a matter of time. As far as my future, it is all about ratings. If V CAST subscribers in the Rockaways put half as much time into watching my videos this week as they did voting for me, my series would go through the roof," she said.

PatriciaPicks is now available for free on all Verizon Wireless V CAST subscriptions in the entertainment section's Showcase.

You can email comments and encouragement to Lunde at Pal@ Patri ciaPicks.com .

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