2006-03-17 / Community

Rockaway BMPR STCKRS Cause A Stir

By Roseanne Honan


Humphrey in her automobile, featuring the Rockaway Beach, New York (RBNY) bumper sticker, along with some of the others she has designed.
Humphrey in her automobile, featuring the Rockaway Beach, New York (RBNY) bumper sticker, along with some of the others she has designed. You've probably spotted them on many cars traversing Rockaway roads; the little, oval bumper stickers that feature simple, black capital letters on a white background.

The technical term for the stickers is "international-style oval bumper stickers," after the prevalent design concept in many European countries.

Lately, however, the design has cropped up in many American towns and cities (a New Paltz "NPZ" sticker, commemorating my time in college, is slapped proudly on my car's right bumper).

And now, thanks to a local graphic designer, the Rockaways have their own stickers to display their pride in the community that they live in.

Linda Humphrey, a graphic designer who works with a variety of design mediums, honed her skills at a large Manhattan-based public relations firm for more than 12 years before deciding to work at home in order to raise her daughter. From home, she started her own business as a freelance designer, creating photo cakes; websites and animation; invitations and announcements; digital sand script pictures; personalized name frames; and other design concepts.

A Rockaway native, Humphrey realized that other towns like Montauk had the stickers, but Rockaway lacked its own abbreviated logo and design in the popular oval style. "I always saw them around, and wanted to make one for the Rockaways," said Humphrey. Recently, Humphrey went to work on changing that, creating several bumper stickers for Rockaway, Breezy Point Brooklyn and Long Beach in the international style, as RBNY, BRZY, BKLYN and LBNY, respectively.

Ever since Humphrey put the bumper logos on the back of her car, she is constantly asked at red lights and stop signs how she acquired the stickers. She was even asked to pull over once by a driver who asked about the bumper stickers. "Luckily, I keep a supply of the stickers in my glove compartment, just in case. I'm peddling bumper stickers!" Humphrey said with a laugh.

Pulling Humphrey over on the street or honking to get her attention isn't the only way to obtain the Rockaway logos. They are available for purchase by emailing Humphrey at lindahum@ aol.com.

She has other bumper designs in conjunction with the ovals; and also hopes to show her stickers at year-to-year festivals, aiming to set up a booth at the upcoming Rockaway Fall Festival in Fort Tilden.

The RBNY and BRZY logos are sure to join the ranks of the ubiquitous red Connolly's stickers and the Surf Shop's cartoon design.

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