2005-03-18 / Community

Georges Florist: Serving Rockaway For 60 Years

The store is a veritable wonderland of flowers, plants and ribbons.The store is a veritable wonderland of flowers, plants and ribbons. Georges Florist, established in 1945, was originally located on Beach 114 Street and Rockaway Beach Boulevard. In the late 1950’s, the business re-located to a much more active location in the center of Rockaway Park, at its present location, 231 Beach 116 Street.

The new store was renovated and custom designed appropriately to make it more suitable for its type of business.

It was then that the president, Dean Georges, became responsible not only for upholding the reputation his father had worked so hard to build but for building Georges future in a changing industry.

Manager Norman Block stands in front of Georges Florist window. The window has become a showcase and one of the most interesting in the shopping area.Manager Norman Block stands in front of Georges Florist window. The window has become a showcase and one of the most interesting in the shopping area. For the last six years, under Norman Block’s management that Georges Florist has been transformed from a local merchant to an “Upper East Side” specialist boutique catering to the very unique needs, likes and desires of the ever changing clientele.

Block completes an arrangement of flowers for a customer.Block completes an arrangement of flowers for a customer.Some of the plants and flowers in the shop, representing the season and the needs of Rockaway residents.
Some of the plants and flowers in the shop, representing the season and the needs of Rockaway residents.

Return to top


Email Us
Contact Us

Copyright 1999 - 2014 Wave Publishing Co. All Rights Reserved

Neighborhoods | History