2005-01-14 / Columnists

From The Rockaway Postmaster’s Desk

January and February
By George P. Buonocore


George P. Buonocore 
George P. Buonocore Some people rent safety deposit boxes at banks or other financial institutions. Those vault boxes provide security for valuable possessions and bring us peace of mind.

Similarly, for security, convenience and peace of mind concerning the U.S. mail, nothing beats a Postal box at your local Post Office.

With a postal box, the mail is protected, under lock and key by Federal Statute, and residents can pick up their mail at their convenience, early, late, or any time the post office lobby is open.

Since most Post Offices are located near other businesses, residents may want to get a jump on the day by receiving their mail at a Post Office box nearby where they work rather than nearby where they live, since box mail is ready to be picked up by 11 a.m. every day.

Post Office boxes are available right now in all local Post Offices on the Peninsula, and, as the Postmaster, I am trying to make it even easier to get a PO Box than before.

So, if you come into the office with photo identification and a current utility bill imprinted with your address, we will rent you a PO box on the spot. As an extra, added incentive, if you rent the box anytime before February 1, I will start your rental date from that date, which means whatever time is left in January will be free. That’s how much I believe in PO Boxes and their convenience.

Lets not forget to check out some other great services while visiting the Post Office, such as our Ready Post Packaging supplies, Tape, and bubble wrap. It’s like one stop shopping and mailing.

Ever check USPS.Com? Unbelievable as it sounds, you can plan your entire mailing, get a mailing list, create a mailing piece, print your advertisement, and send it all from the comfort and convenience of your own home. Even trips to the Post Office are unnecessary.

All you need is a home computer, an Internet connection, and a desire to grow your business.

Mail made easy online

If you have never used mail to build your business, or haven’t used it much, you will be happy to know it is easier than ever to do. From advice on how to create a mail piece to the best way to send it, you can find a wealth of information and resources online. A wide range of organizations, including th U.S. Postal Service®, are there to help. Go to www.usps.com, and search for “Direct Mail Guide.” There you can reference our free guide, “Direct Mail by the Numbers” (you can also order a copy online). In “Frequently Asked Questions,” you will find answers to questions about everything from judging direct mail copy to the response rates you should expect.

You can also sign up online for “Direct Mail Made Easy” seminars in cities across the country. Along with the mail basics, you will learn about using the Internet to create and execute your advertising campaign. Just search for “Direct Mail Seminars.”

Authorized affiliate merchants

Our Web site also lists authorized affiliate merchants who are in business to help you in all phases of your mail campaign. These experts are ready to help you decide on the right approach, and how to achieve your goals within your budget. Search for “Direct Mail Merchants.”

You can rent mailing lists online, too. Are you a life insurance broker who wants to sell to new parents in your area? Or a restaurant with a unique cuisine that caters to a particular ethnic group? There are companies online that can compile and rent you lists of people who fit the profile of the customers you want.

Or it can be easier still. Our NetPost Services let you be creative, and we take care of the rest. You can design letters, cards, booklets or fliers on our web site, and we handle the printing, addressing, collating, folding, stuffing, sorting, and mailing. Just go to www.usps.com and search for “Mailing Online.”

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