2004-04-16 / Front Page

Don’t Buy A Swipe, It’s Illegal

Don’t Buy A Swipe, It’s Illegal

New York City Transit has launched a new public education campaign to remind subways riders not to purchase rides or "swipes" from criminals who vandalize MetroCard vending machines, and then offer one-dollar MetroCard swipes to unsuspecting riders, officials announced today.

The new SubTalk campaign is entitled, "If someone tries to sell you a MetroCard swipe, don’t buy it... it’s illegal anyway you swipe it!" is posted inside subways cars and in stations near MetroCard vending machines and station booths.

Illegally "swiping" customers into the system cost NYC Transit $16 million in lost revenue and more than $5 million in maintenance costs related to repairing Metro Card vending machines.

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