2003-09-05 / Community

Weiner Visits The Sweetest Spot In Rockaway

By Brian Magoolaghan
Weiner Visits The Sweetest Spot In Rockaway By Brian Magoolaghan


Congressman Anthony Weiner stands in a Madelaine Chocolate Novelties warehouse last Friday before making an announcement about sugar subsidies.Congressman Anthony Weiner stands in a Madelaine Chocolate Novelties warehouse last Friday before making an announcement about sugar subsidies.

Political appearances don’t often remind us of Willy Wonka or of classic "I Love Lucy" episodes, but Congressman Anthony Weiner’s recent visit to the Madelaine Chocolate Novelties factory did just that.

Weiner arrived eager to find liquid chocolate and seemed delighted by the idea that it flowed from large trucks into the Beach 96 Street and Beach Channel Drive factory. He playfully asked Madelaine President Jorge Farber if he would see oompa-loompas or a river of chocolate and even sat at a few machines—like Lucille Ball did in "Job Switching," the episode where she loads up her pockets, hat and cheeks with chocolate, because the conveyor belt is moving too fast.

Following the visit, Weiner called for an end to sugar subsidies that he said inflate the prices of candy products. Each year consumers pay nearly $2 billion in higher food prices and the federal government spends millions buying unused sugar, Weiner said. Madelaine, operating in Rockaway since the late 1940s, processes chocolate containing about 8 million pounds of sugar a year, according to Farber.


Weiner shows why he’d be better in the quality control department than on the production line—as he snacks on a pea­nut butter filled chocolate pumpkin.Weiner shows why he’d be better in the quality control department than on the production line—as he snacks on a pea­nut butter filled chocolate pumpkin.Weiner gazes adoringly at a vat of liquid chocolate.Weiner gazes adoringly at a vat of liquid chocolate.

Old political adversaries? Not exactly—Madelaine Chocolate Novelties President Jorge Farber and Congressman Anthony Weiner in Farber’s office.Old political adversaries? Not exactly—Madelaine Chocolate Novelties President Jorge Farber and Congressman Anthony Weiner in Farber’s office.

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