2003-07-11 / Community

Harbor Optics Celebrates 15 Years

Harbor Optics Celebrates 15 Years


Owners Scott and Carol DeNaro wearing their brightest Hawaiian duds, and their coolest looking shades.Owners Scott and Carol DeNaro wearing their brightest Hawaiian duds, and their coolest looking shades.

Harbor Optics celebrated 15 years of serving eye care needs in Rockaway with a recent "all welcome" party. The event featured fun-rides, food and merchandise displays.

"We wanted to give back to our customers," said Carol DeNaro, who, along with her husband Scott, owns the store. Carol called the turnout "great."

Harbor Optics opened for business after Scott, who was born, raised and schooled on the peninsula, decided that he wanted to be in business for himself—in Rockaway. The result is a successful retail store where, he says, customers are able to check out many styles—and see how they look.

Three years ago the DeNaro’s relocated their business to a new spot along the bay. "We dumped every penny of our life savings in to the building," Carol said. Their move rehabilitated a run-down section of Beach Channel Drive where a gas station used to operate, while giving them about three times the space.


Krystina Benavides, left, and Nicole Bochen, right, try on pairs of Maui Jims at the party. The girls are friends from Sheepshead Bay.Krystina Benavides, left, and Nicole Bochen, right, try on pairs of Maui Jims at the party. The girls are friends from Sheepshead Bay.

Their gamble is paying off. The DeNaro’s, who live in Belle Harbor, recently told The Wave that their customers number more than thirty thousand and come from near and far.


Guests enjoyed some summertime treats off of the Beach Club’s portable party grill.Guests enjoyed some summertime treats off of the Beach Club’s portable party grill.The Harbor Optics building at Beach Channel Drive and Beach 111 Street is relatively new, but the business it houses has ben serving Rockaway for more than fifteen years.The Harbor Optics building at Beach Channel Drive and Beach 111 Street is relatively new, but the business it houses has ben serving Rockaway for more than fifteen years.

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