2003-05-16 / Front Page

City Gives OK To Duane Reade Sign

City Gives OK To Duane Reade Sign

After taking a closer look at the plans for the new Duane Reade Pharmacy, the Department of Buildings (DOB) has found that its roof-top sign was approved, and accordingly, the DOB rescinded the violation that they had previously issued against it.

Sid Dinsay, a spokesperson for the DOB said, "It was determined that the structure for the business sign was in fact approved and according to zoning and building regulations."

"We figured as much," said Community Board 14 District Manager Jonathan Gaska.

"If the city permits it (the sign), we have no choice but to accept it at this point," said Rockaway Chamber of Commerce Executive Director Liz Sulik. While Sulik has, for months, said that she doesn’t like the sign, she has also worked tirelessly to help make Duane Reade and Tribute Park happier neighbors.

Sulik said that even though the roof-top sign won’t be going away, there’s a chance the freestanding billboard at Beach 116 Street and Beach Channel Drive could go.

Gaska called that billboard, which advertises a local insurance company, an "eyesore," and said he thinks a lot of people would like to see it removed. He also said the DOB is investigating whether or not the sign was put up illegally.

A May 13 hearing between Duane Reade and the Department of Environmental Protection (DEP) was postponed according to a DEP representative. It was rescheduled for mid July, but now seems unnecessary.

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