Not A Sign We Want To See
The Rockaway Tribute Park, scheduled to open to the public on September 11, is slated to be a tranquil place of reflection – a place to remember those lost in the terrorist attack on the World Trade Center. That will be hard to do, particularly in the evening hours, if a 400-foot square, electrified billboard hawking the wares of Duane Reade Pharmacy hangs over the scene. The new Duane Reade facility will cause some problems for the community in terms of traffic flow and parking. Those problems may be difficult to solve. The question of the sign, however, should be much easier to solve. The sign can be turned, either to face east towards Rockaway Beach or south, to face Beach Channel Drive. Either solution would probably be acceptable. We are sure that the Chamber of Commerce, an organization that has been working closely with Duane Reade on the project, can work out a compromise acceptable to all parties. The time to do that, however, is now, before the building is completed, not on September 10, with the park due to open the next day.