2002-05-18 / Sports

Sports Ads and The Board of Ed: Just Don’t Do It!

By Elio Velez

Sports Ads and The Board of Ed:
Just Don’t Do It!
By Elio Velez

Just do it! The choice for a new generation. Quenches your thirst. Gets rid of those hemorrhoids.

Those are just a few slogans for your favorite ads, and they were going to be placed on the sports uniforms of your local high school team. However, before (outgoing?) Chancellor Harold Levy was going to approve the deal, Board of Ed members put a stop to it.

What is Levy’s motivation for slapping ads all over a teenager’s uniform? It was of course for money. If kids are already suckered in to buying the new $250 Air Jordan sneakers, with the glow in the dark soles and a radar system in it, then why doesn’t the local board sell ad space all over the teenager.

Levy was trying to acquire money from a new revenue source because he has mismanaged the other revenue streams. He couldn’t explain the School Construction Authority’s loss of more than $300 million dollars of funds, which was earmarked for school projects all over the city. One of those projects over the years was for the supposed rebuilding of the Beach Channel and Far Rockaway High School’s home fields.

Since it took as it seemed more than 10 years to bungle the money and delay the projects, an outside not-for-profit agency called "Take The Field" was created to save these fields and the players’ knees and arms from breaking. If Robert Tisch, owner of the N.Y. Giants, had not created the group, the athletes would be playing on condemned and hazardous fields. The Board of Ed showed real concern there, huh? Not bloody likely.

If they can mismanage construction funds, the Board of Ed will somehow lose the $50 million of revenues that may have arrived with the deal. The Board of Ed is a monolith, which is so huge and so tangled, that it would take an army of accountants to figure out where all the $11 billion dollars taxpayers give them to serve a good education to the children.

The Board of Ed doesn’t give a $1 worth of education. Who is held accountable? When Levy doesn’t know where all the money has gone and he is the supposed leader, whom do people go to complain about the Board of Ed?

When schools have to use second hand sports equipment, no to little meal money for athletes and play in fields that may cause serious injuries, I sure am going to scream out loud that the board of Ed is playing us for fools.

I sure hope Mayor Bloomberg receives control of the Board of Ed. If the Board of Ed were run like Bloomberg’s own private corporation, heads would roll. People would be held accountable. Assemblyman Sheldon Silver wants more of the same bureaucracy with little ever changing. No one will be held accountable. Without a state budget being passed, nothing gets accomplished and everything stands still.

Things stay the same and kids still risk the chance of breaking a bone in their body, stepping on glass shards that have been there for years in the condemned Astroturf. The Board of Ed has given up too many runs and they have lost. It is time for a new manager to get new ballplayers and a new sense of direction.

And Now For Something Completely Different

How about them Nets, huh? Kidd is playing like he is a man possessed; the fans actually sell out the Meadowlands; Celebrities such as Jay Z and Danny Aiello show up; and the Nets eliminate the Charlotte (now New Orleans, what a joke, huh?) Hornets in 5 games.

They played great in the Hornets series, but now the Celtics arrive with the Pierce and Walker road show that is full of excitement and terror for any opposing team. The Nets are going to have to stop those two to sniff any chance of playing in the NBA Finals. May the games begin!

Can The Rangers hire anyone to coach their team? Ken Hitchcock and Dave Tippett, Glen Sather’s top choices are now elsewhere. The rumor is floating that Guy Carbonneau may coach Montreal and Herb Brooks may not want to coach here. My doomsday prediction I made a few months ago that Sather might just step down and coach this team is almost becoming a reality I don’t want to face.

Until next week, Peace.


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