2002-05-18 / Editorial/Opinion

Billboard Buffoons

Billboard Buffoons

While driving along Beach 35 Street and Beach Channel Drive, a Wave reporter spotted a billboard ad featuring Hot 97 radio DJ's. The ad depicts the men at a strip club looking up at one of the dancers. They are in a state of awe. The dancer's legs are parted, which gives you a good indication of what the men are really looking at. The ad appears two short blocks from P.S. 106. This is not the first time tasteless billboards have sprung up along the peninsula. In the past, billboard ads announcing the debut or latest release of a CD, featuring names like "C-Murder", "The Outlaws" and "The Konvicts", have been prominently displayed in sections of Far Rockaway. It is painfully obvious that the billboards are aimed at promoting CD sales of these artists, but what is even more painful is the fact that these images are horrible stereotypes, and they are targeted at those living in the low-income sections of Rockaway. Those responsible for placing these ads should be held accountable for promoting negative images in the community and to our children. Instead of paying enormous amounts of money on a billboard to promote "The Young Killas", why not buy the space to promote Malcolm X, Dr. Martin Luther King, Jr. or a simple statement like, "Stay in School!" It's time to promote positive images to the youth of this community. We don't need any more negative stereotypes, especially near our schools.


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