2001-05-26 / Editorial/Opinion

Don’t Say No Before You Know

Don’t Say No Before You Know

Rockaway is full of naysayers. "That will never work here," they say. "Nobody will want to buy there," they moan. "That is not right for Rockaway," they loudly argue. Sometimes they are right. Most often, they are wrong. The latest outbreak of naysaying came with an announcement of the opening of a kosher delicatessen on Beach 116 Street. "There are not enough kosher residents to keep a store like that in business," we heard. "Nobody will eat there and it will be out of business in a week," a man on the boardwalk for the Ocean Run told us. We tried to eat at the deli on Sunday. At about 2 p.m., the line was out the door. At about 7:30 p.m., the line reached to the subway station. At 8:15 p.m., we finally got in the door, only to find that every piece of bread and every piece of meat had been sold out. Only soup and salad remained. It is not so important that people would make a mistake about the success of a kosher deli. The same problem holds true for more weighty issues, however. We wrote a week or so ago about a private luxury condominium that is doing well in Brighton Beach, Brooklyn. We got lots of comment on the issue. "People won’t buy here because of the city housing projects," they say. "People won’t buy here because the transportation is so bad," they say. "People won’t buy here because there are so few jobs here," they say. They just might be wrong about the condos as they were about the kosher deli. The bottom line is, don’t say know before you know. Rockaway’s future might depend on understanding that advice.


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