A ‘Superb’ Way To Live
By Tawana Blount and
John C. McLoughlin
Those days of catching a bum rap are long gone and over. The kind of rap Lord Superb deals with now are lyrics set to music and it’s a success story all it’s own.
"To be on the front page and not be most wanted is beautiful," said Superb, whose birthname is Jamel Cummings. Superb, an up and coming rapper who hails from Edgemere, is a member of the group American Cream Team of Wutang fame, a group which has a new album due out this summer.
Superb has been in the business for almost three years, but started rapping at the early age of six, putting together a formula of rhyming for his future in the business.
He has been a rising star lately, having been interviewed by magazines such as Blaze, Vibe, Source and XXL. Albums he’s performed on include Funk Flex Volume II, Eddy Murphy’s P.J. soundtrack, Ghostface’s Supreme Clientele and Sticky Fingers / RaDigga / Canabus / Redman. Movies/videos that he’s appeared in are Black and White, Ghostface’s Tommy Motola, Team FUBU, and 3-6 Mafia, Sipping on Syrup.
Superb cites losing his parents at an early age as what steered him towards rapping. His mother died when he was 11 and his father was a heroine addict. Superb says his childhood life affects his music today and he claims to write best when he writes about growing up.
Superb knows that life in Far Rockaway can be cold and real. You can hear the years of dedication and truth in Superb’s voice. To hear him speak you can understand the sincerity from which his raps are derived.
To Superb, rap is like a biography, or in his case, an autobiography. Rap for him is "reality about people", basically telling a story. Superb’s rapping, as well as his writing, is "a way to go out of a certain world, not to go into."
"Perb", to those who know him well, does not believe he’s a star, rather a "star example". Early on Perb realized that negativity was not for him. He says that he’s striving for excellence, an example he’s setting for kids. Hence, the name Superb.
In a society where the music world has such great influence, Superb is being called a "refreshing" rap artist.
Superb, whose name somehow seems to fit even his slight frame, sees his rapping as a gift with which to do something positive. He explains in a series of metaphors that his record deal is a podium, Far Rock is the microphone, his fans are the crowd, and like Dr. Martin Luther King jr. he offers his fans a reprieve from the hard life saying "Free at last, Free at last..." He says he plans on making Rockaway as big as himself.
Superb hasn’t forgotten where he comes from and while he has gotten out of the ghetto, so to speak, he hasn’t left anyone behind. He travels with his cousin/publicist Exclusively Nova and his childhood friend Jahard, who also handles scouting new talent. Superb has just recently started his own music label Far Rock America and hopes to recruit artists from the Far Rockaway area. In the future Superb will be working with a committee from the community to produce a talent show/concert.
Has success changed him? Ask his childhood friend Jahard and he’ll say, "He’s the same." Some of the things that keep him down to earth include his faith and family.
"I am a firm believer in God," said Superb. "I pray a lot." And he says he goes to church.
Also what keeps him grounded are people close to him such as his grandmother, Mary Jenkins (who raised him), brother Rakim/Moose, cousin "E", daughter Myasia, aunts, uncles, cousins, grandparents, and Cynthia and Tina.
The American Cream Team album, distributed by Loud Records, is due in stores this summer and 60 days after that the solo album from Superb himself.
With the release of his CD, Superb faces his own rap -- "reality about Perb" – being successful because he chose a path of doing something he loves. This is a message he wants to bring home to all.
For more information about Superb, when he’s performing, or releases, contact Far Rock America at 917-722-8105 or 516-642-8118.
(Contributing source Exclusively Nova)