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ADVERTISING RATES FOR
THE WAVE OF LONG ISLAND
Rockaway's Newspaper Since 1893
PRICES EFFECTIVE AS OF 6/1/2009
THE WAVE - Local newspaper, published weekly on Friday. Established 1893, 35 cents per copy, circulation 12,300, serving the areas of Breezy Point, Rockaway Point, Roxbury, Neponsit, Belle Harbor, Rockaway Park, Seaside, Broad Channel, Holland, Hammels, Arverne, Edgemere, Far Rockaway, Bayswater, and Five Towns.
DISPLAY ADVERTISING
| AD SIZE (PAGE) |
1-3 TIMES |
4-8 TIMES |
9-12 TIMES
|
13 WEEKS
OR MORE |
INTERNET ADD ON |
| BACK PAGE |
$850.00
per week
|
|
|
|
Included |
| FULL |
$600.00
per week |
$525.00
per week |
$485.00
per week |
$410.00
per week |
Included |
| JUNIOR FULL |
$410.00
per week |
$355.00
per week |
$330.00
per week |
$280.00
per week |
Included |
| HALF |
$330.00
per week |
$290.00
per week |
$265.00
per week |
$225.00
per week |
Included |
| QUARTER |
$170.00
per week |
$150.00
per week |
$140.00
per week |
$120.00
per week |
Included |
| EIGHTH |
$95.00
per week |
$85.00
per week |
$78.00
per week |
$65.00
per week |
Included |
| SIXTEENTH |
$50.00
per week |
$45.00
per week |
$40.00
per week |
$35.00
per week |
Included |
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ALL PRICES ARE NET
AD POSITIONING: Right hand position will be granted if space is available. No advertiser is guaranteed right side unless preferred position of 25% additional is paid.
AGENCY COMMISSIONS: All prices are net.
COPY CHANGES: Advertisers may make changes in a copy a maximum of once a week. If more frequent changes are made, the advertiser will pay the prevailing rate of composition for such changes.
DEADLINES: Deadline for Display Ads is 5:00 p.m. Tuesday for next edition. If proof is required the deadline is 5:00 p.m. Monday. Deadline for Classified ads is 5.00 p.m.Wednesday.
DISCOUNTS: In order to qualify for the discounted rates, the advertiser must advertise a minimum of every other week in a six month period. Multiple insertion advertisers are granted a discounted rate per insertion as quoted above. If contractual weeks are not fulfilled advertiser will be charged back to appropriate rate price for advertising already run. this in no way reduces or eliminates advertisers obligation to fulfill contract.
PAYMENT: For new accounts payment is required in advance for the first four ads. All accounts with past due balances over 30 days will be charged a fee of 18% (annual rate).
POSITION CHARGE: Preferred position, if granted, 25% additional.
RIGHTS AND TITLE: All advertisements created by the staff of Wave Publishing Company remain the sole property of the company and may not be used in any publications without the written permission of the publisher.
SPECIALTY ARTWORK: Full color $200.00 net. Custom designed logos, borders, etc. will be charged on individual basis.
TYPOGRAPHICAL ERRORS: Wave Publishing assumes no financial obligation for typographical errors in advertisements, but when notified promptly will reprint that part of the advertisement in which the error occurs. We assume no responsibility if the advertiser required a proof. We reserve the right to reject any advertisement deemed objectionable to the publishers.
SPECIALTY ADVERTISING
LEGAL NOTICES: Run of press, 90 cents per line, per insertion. Count approximately 5 words to a line. Notarized affidavits $15, sent after payment. Legal notices are non-commissionable.
CLASSIFIED LINE ADS: 20 words or less $15.00. Each additional word $.35. Repeat $.50 deduction.
Discounts available for consecutive repeated weeks. Deadline 5:00 pm Wednesday for Friday's edition.
AD-ETTES: Ad-ettes (boxed advertisements in classified section) are $25.00 gross per column inch. Special artwork on ad-ettes: Logos...$8.00 & up; Reverses...$8.00 per week
PREPRINTED INSERTS: $50 Net Per Thousand
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BUSINESS DIRECTORY:
|
| 6 weeks |
@ $29.50 per week |
$177.00 |
|
9 weeks
|
@ $28.00 per week
|
$252.00
|
| 12 weeks |
@ $27.00 per week |
$324.00 |
| 15 weeks |
@ $26.00 per week |
$390.00 |
| 20 weeks |
@ $25.00 per week |
$500.00 |
| All Business Directory Ads must be paid in advance. |
MECHANICAL SPECS
| Width of column - 14 picas - 2 1/4 inches |
Depth of column - 14 inches |
| Four columns to a page |
Halftone screen - 85 line |
| Printed - Offset |
|
| Full Page |
9 3/4" x 14" |
| Half Page (vert.) |
4 3/4" x 14" |
| Half Page (horz.) |
9 3/4" x 7" |
Junior Full Page
(Additional 25% Charge)
|
7 1/4" x 9" |
| Quarter Page |
4 3/4" x 7" |
| Quarter Page (horz.) |
9 3/4" x 3 3/8" |
| Eighth Page (horz.) |
4 3/4" x 3 3/8" |
| Eighth Page (vert.) |
2 1/4" x 7" |
| Sixteenth Page (horz.) |
4 3/4" x 1 3/4" |
| Sixteenth Page (vert.) |
2 1/4" x 3 3/8" |
| Classifieds and Ad-ettes: |
|
|
Width of column - 11 picas - 1 13/16 inches
Five columns to a page
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Depth of column - 12 1/2 inches |
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| Business Directory: |
2 inches x 2 inches |
For more information contact:
Wave Publishing Company
88-08 Rockaway Beach Blvd.
Rockaway Beach, NY 11693-0097
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