common / Misc

Rate Card

ADVERTISING RATES FOR
THE WAVE OF LONG ISLAND
Rockaway's Newspaper Since 1893

 PRICES EFFECTIVE AS OF 6/1/2009 

THE WAVE - Local newspaper, published weekly on Friday. Established 1893, 50 cents per copy, circulation 12,300, serving the areas of Breezy Point, Rockaway Point, Roxbury, Neponsit, Belle Harbor, Rockaway Park, Seaside, Broad Channel, Holland, Hammels, Arverne, Edgemere, Far Rockaway, Bayswater, and Five Towns.

DISPLAY ADVERTISING

AD SIZE (PAGE) 1-3 WEEKS 4-8 WEEKS 9-12 WEEKS 13 WEEKS
OR MORE
INTERNET ADD ON
BACK PAGE

$850.00
 per week

      Included         
FULL $600.00
per week
$525.00
per week
$485.00
per week
$410.00
 per week
Included         
JUNIOR FULL $410.00
per week
$355.00
per week
$330.00
per week
$280.00
 per week
Included         
HALF $330.00
per week
$290.00
per week
$265.00
per week
$225.00
 per week
Included         
QUARTER $170.00
per week
$150.00
per week
$140.00
per week
$120.00
 per week
Included         
EIGHTH $95.00
per week
$85.00
per week
$78.00
 per week
$65.00
 per week
 Included         
SIXTEENTH $50.00
per week
$45.00
per week
$40.00
 per week
$35.00
 per week
Included         
           

ALL PRICES ARE NET

AD POSITIONING: Right hand position will be granted if space is available. No advertiser is guaranteed right side unless preferred position of 25% additional is paid.

AGENCY COMMISSIONS: All prices are net.

COPY CHANGES: Advertisers may make changes in a copy a maximum of once a week. If more frequent changes are made, the advertiser will pay the prevailing rate of composition for such changes.

DEADLINES: Deadline for Display Ads is 5:00 p.m. Tuesday for next edition. If proof is required the deadline is 5:00 p.m. Monday. Deadline for Classified ads is 5.00 p.m.Wednesday.

DISCOUNTS: In order to qualify for the discounted rates, the advertiser must advertise a minimum of every other week in a six month period. Multiple insertion advertisers are granted a discounted rate per insertion as quoted above. If contractual weeks are not fulfilled advertiser will be charged back to appropriate rate price for advertising already run. this in no way reduces or eliminates advertisers obligation to fulfill contract.

PAYMENT: For new accounts payment is required in advance for the first four ads. All accounts with past due balances over 30 days will be charged a fee of 18% (annual rate).

POSITION CHARGE: Preferred position, if granted, 25% additional.

RIGHTS AND TITLE: All advertisements created by the staff of Wave Publishing Company remain the sole property of the company and may not be used in any publications without the written permission of the publisher.

SPECIALTY ARTWORK: Full color $200.00 net. Custom designed logos, borders, etc. will be charged on individual basis.

TYPOGRAPHICAL ERRORS: Wave Publishing assumes no financial obligation for typographical errors in advertisements, but when notified promptly will reprint that part of the advertisement in which the error occurs. We assume no responsibility if the advertiser required a proof. We reserve the right to reject any advertisement deemed objectionable to the publishers.

SPECIALTY ADVERTISING

LEGAL NOTICES: Run of press, 90 cents per line, per insertion. Count approximately 5 words to a line. Notarized affidavits $15, sent after payment. Legal notices are non-commissionable.

CLASSIFIED LINE ADS: 20 words or less $15.00.  Each additional word $.35.  Repeat $.50 deduction.
Discounts available for consecutive repeated weeks. Deadline 5:00 pm Wednesday for Friday's edition.

AD-ETTES: Ad-ettes (boxed advertisements in classified section) are $25.00 gross per column inch. Special artwork on ad-ettes: Logos...$8.00 & up; Reverses...$8.00 per week

PREPRINTED INSERTS: $50 Net Per Thousand

 
BUSINESS DIRECTORY:
6 weeks @ $29.50 per week $177.00

9 weeks

@ $28.00 per week

$252.00

12 weeks @ $27.00 per week $324.00
15 weeks @ $26.00 per week $390.00
20 weeks @ $25.00 per week $500.00
All Business Directory Ads must be paid in advance.

MECHANICAL SPECS

Width of column - 14 picas - 2 1/4 inches Depth of column - 14 inches
Four columns to a page Halftone screen - 85 line
Printed - Offset  

Full Page 9 3/4" x 14"
Half Page (vert.) 4 3/4" x 14"
Half Page (horz.) 9 3/4" x 7"
Junior Full Page 7 1/4" x 9"
Quarter Page 4 3/4" x 7"
Quarter Page (horz.) 9 3/4" x 3 3/8"
Eighth Page (horz.) 4 3/4" x 3 3/8"
Eighth Page (vert.) 2 1/4" x 7"
Sixteenth Page (horz.) 4 3/4" x 1 3/4"
Sixteenth Page (vert.) 2 1/4" x 3 3/8"

Classifieds and Ad-ettes:  

Width of column - 11 picas - 1 13/16 inches
Five columns to a page

Depth of column - 12 1/2 inches
   
Business Directory: 2  inches x 2 inches

For more information contact:

Wave Publishing Company
88-08 Rockaway Beach Blvd.
Rockaway Beach, NY 11693-0097

Tel (718) 634-4000.. Fax (718) 945-0913..email ads@rockawave.com  

 

Return to top


Email Us
Contact Us

Copyright 1999 - 2014 Wave Publishing Co. All Rights Reserved

Neighborhoods | History